About the company
Company: ECP-PF Holdings Group, Inc.
Industries: Consumer, Business & Residential Services
Description: ECP-PF is one of the largest developers and operators of fitness clubs under the Planet Fitness brand, operating a scaled footprint across multiple U.S. states and Canadian provinces and serving a large, loyal membership base. The platform was formed by Exaltare Capital Management, a Boston-based private equity firm.
Location: Boston, MA
Transaction details
THE SITUATION
- Exaltare Capital Management retained SMC as its financial advisor as Exaltare reached a natural point post-COVID to evaluate a sale following its hold period and meaningful consolidation and organic scaling of the platform.
A key goal was evaluating a partner who could underwrite the business on normalized performance and long-term demand fundamentals, without over-penalizing the temporary, COVID-era disruption to gym participation.
SMC’s CUSTOMIZED SOLUTION
- SMC positioned ECP-PF’s performance and outlook around normalized operating trends and long-term membership demand fundamentals and ramp-up, helping ensure the investment story was anchored to the business’s sustainable earnings power rather than a temporary COVID-era disruption.
SMC helped frame the platform’s scale, geographic diversity, and track record of development as differentiated strengths that support resilience through cycles and continued growth.
