New York, NY (May 28, 2013) – Panline USA, Inc. d/b/a ALEX Toys (“ALEX” or the “Company”) of Northvale, NJ has been acquired by Propel Equity Partners of Greenwich, CT. Sperry, Mitchell & Company, Inc. initiated this transaction, assisted in the negotiations, and served as exclusive financial advisor to ALEX Toys.
ALEX Toys (www.alextoys.com) is a leading designer and producer of toys and children’s lifestyle products. ALEX products cater to the upscale specialty toy market and are sold in over 80 countries through retail stores, catalogs, and websites. The Company has received over 300 awards from toy experts and influential consumer magazines. ALEX was founded in 1986 by Richard and Nurit Amdur.
Propel Equity Partners (www.propelequity.com) is a private equity firm focused on investments in branded consumer products companies. Founded in 2012, Propel provides hands-on management to portfolio companies to professionalize operations, accelerate sales growth, and improve margins. Propel believes in building value by partnering with existing management to energize brands and invigorate new product innovation.
Sperry, Mitchell & Company, Inc. (www.sperrymitchell.com) is an investment banking firm specializing in middle-market merger and acquisition advisory services. Since the firm’s founding in 1986, Sperry Mitchell has completed hundreds of transactions in a wide range of industries, with values ranging from $10 to $450 million.
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