{"id":6586,"date":"2026-03-04T16:00:30","date_gmt":"2026-03-04T16:00:30","guid":{"rendered":"https:\/\/sperrymitchell.info\/?post_type=portfolio&#038;p=6586"},"modified":"2026-03-19T15:40:50","modified_gmt":"2026-03-19T15:40:50","slug":"planet-fitness","status":"publish","type":"portfolio","link":"https:\/\/www.sperrymitchell.com\/index.php\/portfolio-item\/planet-fitness\/","title":{"rendered":"Planet Fitness"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_two_fifth  avia-builder-el-first   container_wrap sidebar_right'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7376i-0d57ffd96c1c885318537275ed4189e0\">\n\n@media only screen and (min-width: 990px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-7376i-0d57ffd96c1c885318537275ed4189e0__0 .avia-caption-title{\nfont-size:21px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-7376i-0d57ffd96c1c885318537275ed4189e0__0 .avia-caption-title{\nfont-size:17px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-7376i-0d57ffd96c1c885318537275ed4189e0__0 .avia-caption-title{\nfont-size:15px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-7376i-0d57ffd96c1c885318537275ed4189e0__0 .avia-caption-title{\nfont-size:13px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-7376i-0d57ffd96c1c885318537275ed4189e0 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 6.6666666666667%;'><li  class='avia-slideshow-slide av-7376i-0d57ffd96c1c885318537275ed4189e0__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-7376i-0d57ffd96c1c885318537275ed4189e0__0 caption_fullwidth caption_center'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >CASE STUDY: SPERRY MITCHELL ADVISES ECP-PF ON ITS SALE TO TOWERBROOK CAPITAL PARTNERS<\/h2><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-3671 avia-img-lazy-loading-not-3671\"  src=\"https:\/\/www.sperrymitchell.com\/wp-content\/uploads\/2023\/02\/box-2-1500x100.jpeg\" width=\"1500\" height=\"100\" title='box-2' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:60px; min-width:900px; ' \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6586'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-f9nb1m-939536ea1bef9e3c4607d4d3643191e9 av_two_fifth  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d81nu-a51cad4feff1c410ccb6943fc7859dec\">\n#top .av-special-heading.av-1d81nu-a51cad4feff1c410ccb6943fc7859dec{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1d81nu-a51cad4feff1c410ccb6943fc7859dec .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1d81nu-a51cad4feff1c410ccb6943fc7859dec .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1d81nu-a51cad4feff1c410ccb6943fc7859dec av-special-heading-h3  avia-builder-el-2  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >About the company<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-czt9y2-93fea1f9bc8e5c4eb034f51276e1e0e3\">\n#top .hr.hr-invisible.av-czt9y2-93fea1f9bc8e5c4eb034f51276e1e0e3{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-czt9y2-93fea1f9bc8e5c4eb034f51276e1e0e3 hr-invisible  avia-builder-el-3  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mmc82imq-2541a6d7cf09c128bc0993194c1eea23'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><u><strong>Company:<\/strong><\/u> ECP-PF Holdings Group, Inc.<\/p>\n<p><u><strong>Industries:<\/strong><\/u> Consumer, Business &amp; Residential Services<\/p>\n<p><u><strong>Description<\/strong>:<\/u> ECP-PF is one of the largest developers and operators of fitness clubs under the Planet Fitness brand, operating a scaled footprint across multiple U.S. states and Canadian provinces and serving a large, loyal membership base. The platform was formed by Exaltare Capital Management, a Boston-based private equity firm.<\/p>\n<p><u><strong>Location<\/strong>: <\/u>\u00a0Boston, MA<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bea5re-95bd87a40416e40cdaf44cd9dc10d726\">\n@-webkit-keyframes av_boxShadowEffect_av-bea5re-95bd87a40416e40cdaf44cd9dc10d726 {\n0%   { box-shadow:  0 0 0 0 ; opacity: 1; }\n100% { box-shadow:  0 0 12px 0 ; opacity: 1; }\n}\n@keyframes av_boxShadowEffect_av-bea5re-95bd87a40416e40cdaf44cd9dc10d726 {\n0%   { box-shadow:  0 0 0 0 ; opacity: 1; }\n100% { box-shadow:  0 0 12px 0 ; opacity: 1; }\n}\n.avia-image-container.av-bea5re-95bd87a40416e40cdaf44cd9dc10d726 img.avia_image{\nbox-shadow: 0 0 12px 0 ;\n}\n.avia-image-container.av-bea5re-95bd87a40416e40cdaf44cd9dc10d726 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-bea5re-95bd87a40416e40cdaf44cd9dc10d726 av-styling- 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av-8r8iqy-e8d448d415a96696e14b9b085b783ff3 av_three_fifth  avia-builder-el-6  el_after_av_two_fifth  avia-builder-el-last  flex_column_div '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7nrhca-5cb43183df2f40ed8c55ae45b4f8c39c\">\n#top .av-special-heading.av-7nrhca-5cb43183df2f40ed8c55ae45b4f8c39c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-7nrhca-5cb43183df2f40ed8c55ae45b4f8c39c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-7nrhca-5cb43183df2f40ed8c55ae45b4f8c39c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-7nrhca-5cb43183df2f40ed8c55ae45b4f8c39c av-special-heading-h3  avia-builder-el-7  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Transaction details<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nqh96-1f3cdad058e780ee92d63f117dd87f47\">\n#top .hr.hr-invisible.av-nqh96-1f3cdad058e780ee92d63f117dd87f47{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-nqh96-1f3cdad058e780ee92d63f117dd87f47 hr-invisible  avia-builder-el-8  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-3xo0re-ef1bbf977a16f425a0277eb013cb8d22'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>THE SITUATION<\/strong><\/p>\n<ul>\n<li>Exaltare Capital Management retained SMC as its financial advisor as Exaltare reached a natural point post-COVID to evaluate a sale following its hold period and meaningful consolidation and organic scaling of the platform.A key goal was evaluating a partner who could underwrite the business on normalized performance and long-term demand fundamentals, without over-penalizing the temporary, COVID-era disruption to gym participation.<\/li>\n<\/ul>\n<p><strong>SMC\u2019s CUSTOMIZED SOLUTION<\/strong><\/p>\n<ul>\n<li>SMC positioned ECP-PF\u2019s performance and outlook around normalized operating trends and long-term membership demand fundamentals and ramp-up, helping ensure the investment story was anchored to the business\u2019s sustainable earnings power rather than a temporary COVID-era disruption.SMC helped frame the platform\u2019s scale, geographic diversity, and track record of development as differentiated strengths that support resilience through cycles and continued growth.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ar6ga-ed0b946fc68f8764b518caadf587ece7\">\n.avia-image-container.av-2ar6ga-ed0b946fc68f8764b518caadf587ece7 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sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/div><\/div><\/div><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":6628,"template":"","tags":[],"portfolio_entries":[22,30],"class_list":["post-6586","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-business-services","portfolio_entries-consumer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planet Fitness - Sperry, Mitchell &amp; Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sperrymitchell.com\/index.php\/portfolio-item\/planet-fitness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planet Fitness - Sperry, 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