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New York, NY (December 21, 2012) Ė PFC Management LLC and Fifteen Connecticut-based Planet Fitness Franchises ("PFC" or the "Company") have been acquired by Exaltare Capital Partners of Boston, MA. Sperry, Mitchell & Company, Inc. initiated this transaction, assisted in the negotiations, and served as exclusive financial advisor to PFC.

PFC Management LLC is the operator of 15 commonly-owned Planet Fitness health club franchises located in Southern Connecticut. The franchises offer a unique value-priced gym experience, which caters to consumers that appreciate low-pressure workout environments. The Company opened its first franchise in 2003, and was owned by Mr. Joseph Pepe, Mr. Ronald Pepe and Mr. Charles Esposito. The partners were among the first Planet Fitness franchisees.

Exaltare Capital Partners ( is a private equity firm that invests in owner-managed, family-controlled businesses and corporate divestitures. Exaltare works closely with management teams to add value by providing the resources, talent, and knowledge necessary to implement positive, growth-producing changes. Exaltare Capital was founded by Omar Simmons, who currently serves as the firm's Managing Director.

Sperry, Mitchell & Company, Inc. ( is an investment banking firm specializing in middle-market merger and acquisition advisory services. Since the firmís founding in 1986, Sperry Mitchell has completed hundreds of transactions in a wide range of industries, with values ranging from $10 to $450 million.

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