New York, NY (May 18, 2010) – Petra Pet, Inc. and Petra Vet, LLC (known in the marketplace as “Beefeaters”) of North Bergen, NJ have been acquired by a subsidiary of Imperial Capital Group Ltd. of Toronto, Canada.

Sperry, Mitchell & Company initiated this transaction, assisted in the negotiations, and served as exclusive financial advisor to Beefeaters.

Beefeaters (www.beefeaters.com) is a leading developer, marketer, and distributor of pet food products, with an emphasis on dog treats and supplements. The Company’s extensive list of trademarked products includes rawhide and porkhide chews, “natural” treats, dental chews, and pet nutrition products. Beefeaters’ products are sold by the nation’s leading pet superstores, pet supply distributors, mass merchants, grocery stores, and online retailers. Beefeaters was founded in 1986 in North Bergen, New Jersey by Mr. Jacob Tepper and Mr. Steven Mendal.

Founded in 1989, Imperial Capital Group (www.imperialcap.com) is a Toronto-based private equity firm with a strong track record of acquiring and building entrepreneur and family-owned companies of high quality in industries with strong economic characteristics in the Canadian and American middle markets. Imperial works with strong management teams and with its industry experienced CEO Partners and Boards of Directors to accelerate the growth and enhance the operating performance of its portfolio companies. Imperial’s current investments include such companies as Lise Watier Cosmétiques Inc. (cosmetics, skincare and fragrances), Kenra, Ltd. (professional hair care products), and Schulman Associates Institutional Review Board (pharmaceutical services). Imperial is currently investing its fourth fund.

Sperry, Mitchell & Company, Inc. (www.sperrymitchell.com) is an investment banking firm specializing in middle-market merger and acquisition advisory services. Since the firm’s founding in 1986, Sperry Mitchell has completed hundreds of transactions in a wide range of industries, with values ranging from $10 - $450 million.